Google Analytics 4 Setup
Google Analytics 4 is replacing Universal Analytics on July 1, 2023 - no UA data is to be processed after this date.
Universal Analytics data is currently guaranteed by Google to be kept for at least 6 months after UA sunset date.
Export of UA data is strongly encouraged during this period - it can be done as part of GA4 setup packages.
Changes to GA interface
Switch from sessions/page model to event-based model
Goals replaced with events
Some old metrics no longer available: e.g. bounce rate
Range of new metrics introduced
Differences in tracking and reporting setup
Link to BigQuery now available outside of 360 Universal Analytics properties
What’s new/different in Google Analytics 4
Google Analytics 4 Setup Services
Flexible pricing options
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Hourly rate
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Daily rate
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Monthly retainer
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Fixed fee pricing