Google Analytics 4 Setup

Google Analytics 4 is replacing Universal Analytics on July 1, 2023 - no UA data is to be processed after this date.

Universal Analytics data is currently guaranteed by Google to be kept for at least 6 months after UA sunset date.

Export of UA data is strongly encouraged during this period - it can be done as part of GA4 setup packages.

  • Changes to GA interface

  • Switch from sessions/page model to event-based model

  • Goals replaced with events

  • Some old metrics no longer available: e.g. bounce rate

  • Range of new metrics introduced

  • Differences in tracking and reporting setup

  • Link to BigQuery now available outside of 360 Universal Analytics properties

What’s new/different in Google Analytics 4

Google Analytics 4 Setup Services

Flexible pricing options

  • Hourly rate

    Hourly rate

  • Daily rate

    Daily rate

  • Monthly retainer

    Monthly retainer

  • Fixed fee pricing

    Fixed fee pricing

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